Why We Chose Shirts (Not Tees)

🤔 Everyone expected graphic tees. We chose something sharper.

When people think “mental health merch,” they usually imagine bold graphic tees with loud quotes.

But we didn’t want to just make noise.
We wanted to make something that spoke quietly—but hit harder.

So for our first collection, we made a choice:
Shirts, not tees.
Crisp, clean, button-down shirts—designed with feeling.

🧠 Why Shirts?

Because mental health isn’t casual.
It’s layered. Personal. Messy.
And honestly, more than a one-liner on cotton.

Shirts let us express that duality.

  • They feel intentional.

  • They carry more weight.

  • They say, “This is a real conversation.”

🧵 Dressing for Duality

Shirts sit in this beautiful in-between.
You can wear them out. You can wear them undone.
You can show up looking put together—even if inside, you’re unraveling a little.

That’s what we wanted this first drop to feel like.

Not performance.
But presentation—on your own terms.

🎨 Not Loud. Just Honest.

We didn’t make basic tees because we didn’t want to reduce your emotions to slogans.

Instead, we designed shirts that feel like:

  • A deep breath on a hard day

  • A quiet message without having to speak

  • A reminder that you're still showing up, even when it's heavy

This isn’t “mental health merch.”
This is emotional streetwear—made for those who carry more than they show.

🔄 Shirts Aren’t a Phase. They're a Foundation.

Tees are everywhere.
They’re casual. Quick. Forgettable.

But shirts?
They slow you down. They make you feel like you’re stepping into something more.
And for our first drop, that felt right.

Because mental health deserves more than mass production.

🧵 Final Thread

We didn’t choose shirts just for the look.
We chose them for the intention they carry.

In a world that moves fast and expects you to smile through everything,
this collection says: “Take your time. Say how you feel. Wear it your way.”

💬 Over to You

What would your version of “put together” look like right now?
Is it messy hair and a buttoned-up shirt?
Or rolled sleeves and a lot on your mind?

Tag us @1in4.in and show us your version of showing up.

✉️ Wanna Feel It First?

The drop’s almost here.
And it’s not just stitched for style—it’s stitched for you.

Sign up here for early access →


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