Our Story

Who We Are

1in4 is a streetwear brand born in Delhi NCR, built for the ones who think too much, feel too deeply, and are tired of pretending they’re okay.
We’re not just making clothes  we’re building a safe space you can wear.

Every piece we design is inspired by the things most people don’t talk about out loud:
Self-doubt. Overthinking. Anxiety. Resilience. Hope.
The real stuff. The human stuff. The 1-in-4 stuff.

What We’re Doing

We’re creating apparel that feels like comfort, looks like confidence, and speaks a truth that most of us hide.

Our shirts are designed around everyday mental health moments   the spiral at 2AM, the “am I enough?” days, the quiet resilience no one sees.
We turn those moments into bold, modern streetwear that connects people, sparks conversation, and makes you feel a little less alone.

Through storytelling, character-driven content, and Bluey (our brand mascot who represents comfort without judgment), we’re growing a community that values openness, authenticity, and expression.

Why We’re Doing It

Because 1 in 4 people struggle with their mental health, and most still feel they have to hide it.

We started this brand to change that.

Not by acting like therapists.
Not by giving heavy lectures.
But by creating something real  something you can wear with pride   that reminds you and everyone around you:

You’re not alone. Your feelings are valid. Your journey counts.

1in4 exists to:

  • Break the stigma around mental health without making it gloomy
  • Give people confidence on the days they need it most
  • Start conversations through design
  • Bring people together through shared experiences
  • Make streetwear more meaningful

This isn’t fashion for fashion’s sake.
It’s fashion with a heartbeat.